One tool to plan, approve, schedule, and publish social media.
Stop juggling a scheduler, an approval thread, and seven tabs. HyperGL is the social media management tool that runs your whole workflow — from content calendar to auto-publishing — across every network your clients care about.
smm-heroPublish to every network that matters — from one queue
Plan a month of content in one view
Drag posts onto a shared calendar and see your whole schedule — every client, every network — at a glance. Colour-coding by platform and status means you always know what's drafted, what's waiting on approval, and what's already queued.
Build campaigns and content pillars, then fill the gaps in seconds. No more spreadsheets, no more guessing what goes out when.
- ✓Month, week and list views
- ✓Drag-to-reschedule across days and times
- ✓Filter by client, platform, campaign or status
smm-calendarWrite once, tailor for every network
Compose a post once, then fine-tune it for each platform without starting over. See a true preview of how it renders on Instagram, LinkedIn, TikTok and the rest before it ever goes live.
Add a first comment, a link, platform-specific copy or different media per network — all from a single composer.
- ✓Live per-platform previews
- ✓Per-platform copy & media overrides
- ✓First-comment, link and hashtag fields
smm-composerAI that writes in your client's voice
Generate captions that actually sound like the brand — not a robot. HyperGL drafts copy from a prompt, suggests hashtags with real reach estimates, and tells you the best time to post based on the audience.
Need a week of content fast? Generate it in bulk, then refine. Every image gets alt text written for you, so accessibility is never an afterthought.
- ✓Brand-voice captions & rewrites
- ✓Hashtag research with reach estimates
- ✓Best-time-to-post recommendations
- ✓Auto alt text on every image
smm-ai-assistantOn-brand images, generated in seconds
No designer on call? The AI Creative Studio generates images that match the brand — its colours, its style — from a simple prompt. Batch a whole set of variations and pick the winner.
Add text overlays for promos and announcements, and keep every generation in history so you can reuse what worked.
- ✓Brand-aware image generation
- ✓Batch variations from one prompt
- ✓Text overlays for promos
- ✓Full generation history
smm-ai-imagesClient approvals without the email chains
Send a white-label approval link and let clients review the exact post they'll get. They leave feedback pinned to the precise spot on an image — a point or a dragged region — reply in threads, and approve or request changes.
Everything is tracked in one place: who said what, what's resolved, and what's still open. No more digging through inboxes for the latest version.
- ✓White-label approval links
- ✓Pin-and-region image annotations
- ✓Threaded comments, resolve & reopen
- ✓Full version history per post
smm-approvalApprove now, publish exactly when you planned
Approval doesn't fire a post into the world — it queues it. Approved content publishes at its scheduled time, in the client's timezone, so nothing goes out early by accident.
One queue handles all seven networks, then syncs the results back so you can see what landed.
- ✓Timezone-aware scheduling
- ✓Scheduled — never instant-on-approve
- ✓Auto-publish to all 7 networks
- ✓Recycle evergreen posts on a schedule
smm-queueEvery DM and comment in one stream
Stop hopping between apps to answer people. The Unified Social Inbox pulls messages and comments from every connected network into one real-time stream your whole team can work.
Reply, react and keep the conversation moving without leaving HyperGL.
- ✓DMs + comments from every network
- ✓Real-time and team-friendly
- ✓Reply and react in place
smm-inboxSee what's working, per post and per platform
Track reach, engagement and follower growth across every connected account, with per-post detail and cross-platform roll-ups. Numbers sync automatically after each post publishes — no manual exports.
Turn it into a branded, client-ready report in a couple of clicks.
- ✓Per-post & per-platform metrics
- ✓Follower growth over time
- ✓Feeds straight into white-label reports
smm-analyticsSocial reports clients actually read
Turn a month of posting into a white-label report — growth, engagement, best-performing posts — with an AI-written summary that says what worked in plain language.
Schedule it to send itself as a PDF or a live share link. Reporting day stops being a day.
- ✓White-label PDF & live share links
- ✓Scheduled delivery to clients
- ✓AI-written summary of the month
smm-reportA full content studio, not just a scheduler
Brand asset library
A shared DAM so the right logo, colours and media are always one click away.
Bulk generation
Generate a week of on-brand posts at once, then refine.
Workflow templates
Save an approval-and-publish flow once and reuse it for every client.
Team roles
Give creators, managers and clients exactly the access they should have.
How is this different from Hootsuite or Buffer?
Hootsuite and Buffer schedule social posts — and stop there. HyperGL runs the whole client workflow around them: white-label approvals, a unified inbox, and AI content, plus SEO and ads in the same platform. It's one login for the work those tools leave you to stitch together across five subscriptions.
Running just your own business?
You don't need an agency-sized stack. Plan a month of posts, approve them on your phone, and let HyperGL publish while you run the shop — then get found on Google with built-in SEO. See HyperGL for small businesses →
Questions, answered
Run your social media from one place.
Plan, approve, schedule and publish — across every network, for every client.